Beyonce's Perfume - HEAT

This specific advert catches many peoples attention as Beyonce is one of the most famous celebrities in the music industry. Therefore, having her picture on the front of an advert cover captures millions of peoples attention to then go and purchase her product. Also, the image of Beyonce is her looking directly at the camera as if she is talking and sending out a message to everyone that has been drawn to this perfume. This could also come across as a montage.

Moreover, the image of the perfume is placed on the bottom of the right hand corner with a glow behind it which connotes its importance promoted by an important person. Also, the colours used in this particular advert is mainly red. In this perspective, the colour red comes across as quite seductive as the pose Beyonce is doing is quite revealing showing some cleavage. This captures peoples attention as men are likely to buy it for their partener/wife. The textography is written in big bold capitals right at the top of the advert which may indicate that people must buy this product as Beyonce is under the text beside the product.

The camera shot used for this advert is a mid angle shot as only half of her body is shown. This conotes that more of her upper body is noticed as people are to be focusing on her face and upper body. Due to Beyonce showing cleavage people are likely to be drawm into purchasing her product as men would wait their loved ones to smell as sexy as Beyonce. In addition,  women want to be like her which denotates that they are most likely to buy her perfume.

Furthermore, the lighting is focused on the perfume and the famous well-known 'Beyonce'. This is to show importance to both the product and celebrity engaging the audience to purchase the perfume.