The flasher is extremely eye catching as it is written in bold white letters with an italic font which connotes a sexy  look especially having an attractive woman in the background specifying that the magazine is aimed at young women. Also, the word 'Body' automatically captures the readers attention as many young women are eager to keep their bodies in shape in order to look good, feel good and to be able to fit into clothes that they're aiming to fit into. In addition, the term 'Body' attracts women's attention as many females are unhappy with their sizes which implies that they're most likely to want to read some of the 'Secrets' so that they are able to do something about their weight. 

The central image is of a well known actor, Jessica Alba; this influences women to be like her as she is directly looking at her audience which is known as direct mode of address. This makes women want to purchase the magazine so they can read more about how she maintains her body and looks as good as she does. 

1. All the Institutions involved in the production of Fish Tank. List them with a summary of what their contribution to the film was. The institutions involved in the production is BBC films, UK council, Kasander film company and IFC Films. 
2. Two other Independent British Film production companies – their “brand”, as well as current and previous productions.  From my research, I found two other production film companies such as 'Caravan Film' and 'Blast films' which are UK TV and film productions. 
3. Out of the three Production Companies you have researched, which do you see as most successful and why? Personally I think that the BBC Films is the most successful as it has the most Hit Films that have come from it. For example, the film 'Kidulthood' and 'Adulthood' which has become highly successful which boosts the BBC and puts them on top. 
4. How much Fish Tank cost to produce (it’s budget). Altogether, the cost rounded up to 3 million pound to produce. 
5. Film budgets – find 5 films made for £5 million pounds or less – what types of films are feasible on this budget? Adulthood, One Day, Kidulthood, 4321, Anuvahood. 
6. How was Fish Tank funded? Funded by BBC Films and the UK Film Council.
7. Research one other way that British films are funded. Are there any similarities or differences?
8. What is the target audience for Fish Tank? The target audience for Fish Tank is aimed at people who are at the age of 15 to 25 as the film is focused on teen dramas that are occurring in today's society. 
9. Research the mainstream 16–25 youth cinema market and decide which 3 genres are most targeted at them and justify your decisions with your research.
10. Who is the main distributor of Fish Tank?
11. What is the role of a film distributor? Are there any differences between distribution in the US and UK?
12. How was Fish Tank promoted (when it was released in 2009)?
13. Compare this with a big budget blockbuster. What are the main similarities and differences?
14. How does the trailer for Fish Tank hook audiences into the narrative and pose questions that the film will answer? Identify 3 ways/techniques.
15. Analyse the trailers for 2 different films (from different genres). Are there any differences in the way they hook the audience into the narrative and pose questions that the film will answer? Identify at least 2 similarities and 2 differences.
16. How does the trailer for Fish Tank balance plot and spectacle?
17. How do the trailers for your other films balance plot and spectacle? Identify at least 2 similarities and 2 differences.
18. Think about the certificate of Fish Tank (15 certificate). Research film certification and outline what is deemed acceptable for this certificate. What is the difference between a 15 certificate and an 18 certificate?

Comparison between 1930 film & 1990 film.

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This film was published in the 1930's. In this trailer, the colour is in black and white due to not having programmes in colour in the olden days. However, the lighting was still noticeable. For example, the lighting is focused on a certain part when the woman is speaking. Not only is the lighting based on her face, but the angle is mid shot focusing from her shoulders up to her face. Also, at 2:06, you can see the back of the males head and cannot see the head which shows the high key lighting as his head was blacked out. This connotes mystery, and could suggest that is walking towards a dark area which creates enigma for the audience. 

 We then see that the male has walked straight into a dark background creating tension for the audience as we can only see his body fading into the dark. From a mid shot, we notice that it slowly turns into a long shot the audience can then see his full body. The male then disappears and the fading grows stronger as his existence appears. This effect is useful as it creates tension for the audience to consider what just happened. 

 Moreover, in the beginning of the trailer, we see that the angle is taken from a birds eye view as the camera is looking down at both actors. The crane shot enables the audience to see the whole of the room and both characters and how they react. Also, the sounds were diegetic sounds as the sounds were originated from the source.

   

 This film was published in 1990's and is very different to the film in 1930's. Firstly, the audience is able to see colour, such as the colour of people's clothing, and everything within the mise en scene. In this film, props are used, costumes are different (peoples dress sense were different) and make up for the actors were used. Also, the sounds used were non-diegetic and diegetic at different times. For instance, when the car was parking,and the background music.  

The props used in some scenes were a guy holding a cigarette at a casino which was something common to do in those days. Moreover, in the beginning, there is a close up of a man's eye which creates effect as it could represent fear however in this situation is only done to create effect. 

Comparison

The comparison between the two is that they used similar angle shots to create effect. For example, both films used mid shot so the camera was focusing on the persons shoulders, upwards. This type of shot was most used when someone had something important so say, so was then focused on how their facial expressions would relate. Both films had different lighting at different parts. For example, the one in 1930 used to lighting which only focused on his back and showed a black background and the film in 1990, shows high key lighting when the boy is looking down through the window blinds. Not only does this focus on the lighting, but is also a Point of View angle shot as the camera focuses on his face, then looks at what he is looking, the focuses back on his face so the audience understands what he may be feeling.

In addition, there was more mise en scene in the 1990's video whereas the film in 1930 only had a chair that was used as a prop. However, both films did include props.

Analysis of 4 film posters.

This film poster of James Bond 'Casino Royale' connotes that it is an action film due to hints in the mise en scene. The props used in this film poster is a gun which connotes that the actor is a villian as an illegal weapon is often held in the hands of a criminal. Also, his bow-tie is undone suggesting he does not care about his physical appearance as a bow-tie done is meant to make you look sophisticated. However, another interpretation could be that he is secretly trying to look elegant disguising his undercover job.

Moreover, the fact that he is in front of the actor behind, de-notates that his existence is highly crucial and pays a big part of the film itself. Due to the woman in the back, this connotes that they may have a connection as they are both wearing the same colour clothing yet are distanced from each other. Nevertheless, it may connote the binary opposition between the two. It also seems as if he is walking away from her which highlight the enigma codes to the audience leaving them to wonder what has happened between the two. 

The cinematography shows that the image is focused on the two actors as they seem to be the ones notably seen on the front of the image although one seems to be more powerful. The typography is written in white which connotes purity. This then leads the audience to think about what could be pure within this film as it seems to be an action film however could be white for the clarity so it stands out. The 7 is in the shape of a gun which was cleverly thought of as it straight away highlights that the film has got to do with murder.

The background colour of the image is quite dull connoting that it full of mystery due to the lighting not being so bright. Also, even though the main character is seen in the front of the image, this does not necessarily mean that their status is hight because the woman behind is standing on steps which connotes her power against him. 

Also, it is a long shot angle suggesting their importance as the full body is shown in the image. 

Furthermore, behind the male character, there is a white light which links to the typography connoting his purity. Again, this is enigma codes as the audience is left to figure out where his purity comes on as he is holding a gun. The white light also connotes that he may be the protagonist in the film as it could suggest hope. 

This film poster is called 'Gothika' and notably, the genre of the film is a horror. Firstly, the camera shot of this image is a mid shot as we are able to see the woman's shoulders. The main highlight of this film poster is the actors face as the audience are drawn to the expression on her face. We instantly understand her facial expressions seem to be either scared or worried as she is looking directly at the camera. This also shows that she is trying to send a message out to the audience or wants the audience to feel sympathy for her as it looks like she is trying to escape. This is notable as her hands are shown in the picture alongside her feared facial expression.

The lighting is based on her face with high key lighting in the background connoting a horrifying history. Another interpretation of the black background could suggest that she is the villian in the film. Not only does the background seem to be black, but the weather is also shown that is raining which often connotes that something bad is going to happen. 

The typography in this film poster looks as if it is glowing which automatically draws attention, wanting the audience to wonder what the word 'Gothika' defines. The font used for the title of the film is written is very unusual font, which looks quite mysterious having the glow as well. 

Moreover, there is not much of a variety of colours used in this film poster which makes it look quite dull. This fits in the with the genre as it is a horror film, meaning bright colours are not to be used. Also, the poster is mainly focused on the woman which connotes she is the protagonist in the film. 

This film poster is called 'Bride & Prejudice'. The lighting in this poster is focused everywhere which connotes that it has a happy ending due to there being no mysterious hints within the poster. The colours used is quite exciting and captures the audiences attention that it is a film based on adventure and love. The word 'Bride' in the title connotes a marriage, and the fact that the female actor in the image is smiling, suggests a happy marriage. 

In the background, the audience can see a variety of colours which may indicate a celebration, linked to the title 'Bride & Prejudice', assuming it is the wedding. You can also see many people in the background wearing bright colours connoting the traditional occasion. However, the word 'Prejudice' creates the ideology that there is conflict between the two families as their nationality might oppose. This creates enigma as the audience is more eager to find out what the problem is between their marriage yet the two actors seem to be happy. 

The typography is written in 3 different colours which tend to be quite eye-catching. The angle shot for the two characters are mid shot as their whole bodies aren't shown and their body language shows that they are two very happy characters. Nevertheless, this film may not have a happy ending as the word 'prejudice' interrupts the 'happy ending'. 

Furthermore, at the top of the poster, there is mini message to the audience saying 'Bollywood meets Hollywood' which creates effect to the film as the audience wants to find out what happens to their marriage as it is clear that two people from different backgrounds are in love. This message hints out the story line along with the word 'prejudice'.

The audience either have two views: the two families accept that the two are in love or the wedding gets intruded because they come from two different backgrounds. The cinematography is well shown with the bright colours, bold, colourful font & the two actors with delighted facial expressions. 

This film is called 'American Gangster' and the genre is Action. The high key lighting in this film poster is used well as it creates enigma to the audience leaving them to wonder who has more power out of the two actors and who is the protagonist.

The mise en scene used in this film shows that the character in front is holding a gun connoting he is the villian through out the film. Also, the actor holding the gun is slightly in front showing that there is a slight difference between the two characters. For instance, they are two both very powerful actors however the one in front has slightly more power also because he is carrying a gun. 

The costume also gives it away that the male wearing black is the villain and the male wearing white is either a victim or hero. Also, the male in front comes across as more dominant due to holding the prop and having his shoulder in front. 

Moreover, the typography is written in white to show contrast between the black and white. Also, for clarity so it is easier to see. The title of the film links well with the image as the audience assume that the male holding the gun is the 'gangster' which also leads to context. In america, violence was very common and many people used to carry weapons such as guns and knives. Many gangs were involved in crimes competing against each other and always wanting their gang name to have a higher status. This is where the audience understand this and are likely to want to watch the film. 

The title is also written in the centre of the poster which grabs the audiences attention, with a red line in between the two words 'american' and 'gangster' which could represent danger, murder and blood. 

OFCOM

How the BBC meet their six public purposes on Prezi

Media consumption

Newspaper & Magazines

Which daily Newspapers do you read?
The Guardian Newspaper

What sections of the newspaper do you turn to first and why?
Usually the politics section and run through all pages.

What sections do you never read and why?
Sports as I am hardly a fan of it. Unless a team I like has won.

What kinds of stories do you usually read and why?
Horrors because it is my favourite genre of stories and films. 

Do you, or someone else, buy the newspaper you usually ready?
I usually read a newspaper whenever I find one at home otherwise no. 

What magazines do you buy regularly and why?
OK magazine to find out the latest gossip between celebrities. 

What sections of the magazines do you read and not read, and why
All the pages so I can see what the latest fashion is and what gossip there is about celebs.

Television

Approximately how many hours a week do you spend watching television?
I tend to watch around 10 hours a week.

What times of day do you usually watch television?
From about 6-8pm; sometimes longer. 

What programmes do you like best and why?
I like keeping up with EastEnders episodes and comedy programmes such as 'Friends' and 'The big bang theory'

Do you watch alone or with others?
Because I have a TV in my room, I sometimes watch it alone however to communicate with the family I go downstairs and watch TV with the family and to spend quality time. 

Radio

What stations do you like best and why?
Kiss 100

Approximately how many hours a week do you spend listening to the radio?
4hours max.


Do you listen alone or with others?
Sometimes alone, and sometimes with others. For example, when we are in the car and its on the radio.

Which stations do you dislike the most and why?
I do not have a particular station that I do not like.

Where do you listen to the radio?
In the car and very rarely in my room.

Cinema

What films , if any, have you seen in the cinema last month?
None

What films have you seen in other places?
'lonely place to die' 'the clinic' 'fright night' 

Who else watched the films with you?
My uncle and aunty.

Internet

How often do you access the internet?
Daily

Where do you access the internet?
Phone, Laptop and the iPad

What are the main sites that you access ?
Google, Facebook, YouTube.

What are the main reasons for accessing these sites?
Mainly for entertainment or Homework/research.

What other activities do you do whilst accessing the internet?
Homework.

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