Thursday, 25 October 2012








The flasher is extremely eye catching as it is written in bold white letters with an italic font which connotes a sexy  look especially having an attractive woman in the background specifying that the magazine is aimed at young women. Also, the word 'Body' automatically captures the readers attention as many young women are eager to keep their bodies in shape in order to look good, feel good and to be able to fit into clothes that they're aiming to fit into. In addition, the term 'Body' attracts women's attention as many females are unhappy with their sizes which implies that they're most likely to want to read some of the 'Secrets' so that they are able to do something about their weight. 

The central image is of a well known actor, Jessica Alba; this influences women to be like her as she is directly looking at her audience which is known as direct mode of address. This makes women want to purchase the magazine so they can read more about how she maintains her body and looks as good as she does. 


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